FIAT USA

Identity and design for the Elettrica brand platform. FIAT's reintroduction to domestic markets with the unveiling of the 500e. The launch celebrated the electrified reinvention of the iconic FIAT 500, focusing on a modern Dolce Vita—rich in experience, sustainable, and effortlessly modern.

Worked with:

Michael Stelmaszek
Eric Livingston

● Range & Communication Platform

The “Elettrica” platform started as a creative exploration into moments of modern joy. The work that followed manifested as a new creative direction for FIAT's marketing of electric vehicles as well as a global communication platform.

● Campaign Logotype

● Campaign Icon

Logotype set DM Sans– designed to reinforce the idea of 'Elettrica' as an expression, through further exploration came the stylized lightning exclamation point, later becoming the main brand symbol. 

● Photography Treatment

● FIAT x CES 2022

First launch video for FIAT's official unveiling of the 500e and Elettrica platform during CES 2022. Animation: Office of Development & Design

● Campaign Extension: Charging Stations