Fall 2021
Fit Check
An awareness campaign for the Industrial Sewing and Innovation Center of Detroit (ISIAC).
AD: DAVID TAYLOR / CAT LOSCHIAVO
CW: LUCENE GILBERT
Fast fashion brands contribute to over 8% of emissions and 40M tons of textiles to landfills every year. Not to mention their unsustainable labor practices. Fit Check by ISIAC is a call for more transparency within the fashion industry.
The intensive labor that goes into clothing production was replicated through hand-distressed headlines and collage elements. Headlines were set with dry-transfer letters on paper, battered, then vectorized to scale.
Working the idea of transparency into our print placements, one concept uses an advert to reveal textural waste on the following spread.
Building off of ISIAC’s “Progressive Good” initiative, we created a call to action for our target and challenged large corporations within the fashion industry to make progressive change.
