mint 502

Mint Gallery Head
Mint 502 is Louisville, Kentucky's premier sneaker boutique. With a grand opening in late 2021 and little to no pre-existing brand materials, I was tasked with creating the brand's identity system.
Mint 502 Marks
Mint Type Card
Mint Colors Spread
Alternate Marks
I worked closely with the Mint team to provide a flexible system that could work in today's evolving media space. Typography and the application of our marks create distinctive sub-labels whilst staying true to the parent channel's style.
Mint Alternates
Mint Header
jake lamothe 2022©